A refreshing design for Stash teas

I was out grocery shopping when I noticed Stash teas had redesigned their packaging (by Jolby & Friends in Portland, Oregon). I know it is probably just us graphic designers who geek out on this sort of thing, but showing a before & after helps people see the great impact that fresh design can make. The before is on the left (below). 

The new design is a photographic style, with a romantic, storybook feel. A much cleaner look since there's no fadeouts as in the previous design. The product name is easier to read since it's white and really pops out, plus there's no compass icon interfering. The flavour of the tea is distinct, along with a lovely description of the tea. On a busy-looking grocery shelf, your product has to stand out and this package design would really entice the target market to buy.